• WHO WE ARE
  • WHAT WE DO
  • WHO WE DO IT 4
  • CAREERS
  • CONTACT

TEAM DECODER

Decoder’s Directors, Nick and Tracey, have more than 30 years’ agency experience between them. So it was inevitable that they would have a few ideas about what made an agency tick. The question is… what is it that really makes them tick?


Nick Pritchard

Nick is one of Brisbane’s best-known and most well-respected creative directors. He is the architect behind a large number of successful brand, advertising, direct marketing and outdoor campaigns for some of Australia’s household names. Over the course of a 15-year agency career, Nick developed his own ideas about what makes for a great agency, and it was with these in mind that he launched decoder in 2005. As founder and Creative Director, Nick is free to combine his passion for creativity with an uncompromising approach to results-based marketing, embedding tried and tested direct response techniques wherever possible. Nick’s campaigns have been recognised at many of the industry’s leading awards ceremonies, and, in recognition of this contribution, 2010 saw him sat on the judges’ panel at the prestigious Caples Awards in New York.

  • BFA (major in Printmaking), Chairman of ADMA QLD, National Board member of ADMA, Board member of Communify Queensland.

Tracey Anderson

Over the course of a 20-year marketing career, Tracey has worked with some of Australia’s highest-flying, best loved brands. A skilled, strategic thinker, Tracey has created success in both agency and client-side positions, by prioritising quantifiable results and return on investment. A former Australian Young Direct Marketer of the Year, Tracey has long been passionate about the planning that sits behind the headlines, identifying opportunities and implementing data-driven strategies. As decoder’s CEO, Tracey works tirelessly with clients to understand their business challenges, maximise the effectiveness of their budgets, and ensure that they set clear, measurable objectives that lend accuracy to the results.

  • BBS (major in Marketing and Agribusiness), MBA (marketing focus), Fellow of the Australian Marketing Institute.