TESTIMONIALS

“I never cease to be amazed at how well Decoder understands what we are looking for in a campaign. What starts out as a convoluted series of ideas comes back in a clean, simple and perfectly pitched message – tag lines and graphics telling the whole story.

And it doesn’t stop there. Decoder always provides a range of executions, point of sale concepts, direct mail, launch events, promotional concepts and gift ideas.
I come away from every meeting anxious to roll out this campaign and already planning the next.

There is not a meeting I attend that at some point I don’t think “hmmm...
Decoder could work up a great concept to communicate that!”

It’s a privilege and pleasure to work with them.”

Lisa Bennetts, Manager Sales Development,
Qantas Airways Limited

“What can we say… WOW. The result has blown our expectations. Not only did we demonstrate that the FCm brand can ‘go it alone’ and smash the new account target, but we have acquired a quality of new business clients that was beyond our expectations – this campaign kicked some serious new business goals, and we are now looking to extend this pack globally with FCm operations around the world.”

Phillip Hancox
Marketing Manager
FCm Travel Solutions

"Regardless of the seeming impossibility of the task – the tight timeframe or the creation of something not done before – Decoder make it happen. And they make it happen in an organised and professional yet creative and enjoyable way.

Decoder isn’t just an agency; they become part of the project, part of the team. Their understanding and emotional involvement in the project shows in each of the brilliant pieces of work we have created together.

The team at Decoder are amazing, from the friendly voice who answers the phone, through to every person who touches the project – the account manager, artistic director, writer, designer, and even the person who bills you!

Having Decoder as a partner in a project makes work not feel like work."

Vinje House
Former Bid Team Communications Member, Queensland Events Corporation

“I have been a client of Nick and Tracey for the past seven years, and have found them a valuable asset to my team.

They have been exceptional at providing strategic direction, finding creative solutions, and looking at growing the original brief with proactive ideas.

They have worked on both state and national projects for the Suncorp and GIO brands.

Over the term of the relationship they have become instrumental in reshaping our ‘above the line’ campaigns via sales driven creative, delivered in ‘below the line’ activities, from direct mail, in-branch, and sales promotion. They automatically get the ‘big picture’ and take into account the Company’s deliverables when asked to provide strategic solutions.

Client liaison and stakeholder management is also a key strength that Decoder have constantly demonstrated over the term of our relationship.

I would highly recommend them for any brand, advertising, direct mail, and promotional campaigns.”

Terri Meadmore
Executive Manager Brand and Sponsorships, Suncorp Group

“Not only did QTC task Decoder with the hard-edged directive to “get bums on seats”, it was to do so in the highly competitive market of entertainment.
Few people realise or understand the challenge for any theatre to compete with the so-called modern-day entertainment options open to the public that rob the more traditional forms of an evening out, including in-home entertainment.

Not only did Decoder get under the skin of our company and its audience, they did so in a respectful, engaging, and entirely fresh approach that connected, engaged, and importantly drove response from exactly the people we wanted to target.”

Bronwyn Klepp,
Marketing Manager, Queensland Theatre Company

THE WIRE is an informative mini-mag accompaniment to electricity bills. “We have had some great feedback on the first issue of THE WIRE. We are also tracking well with awareness and readership. Both awareness and readership have now exceeded our targets of 60% and 25% respectively. We anticipate that these figures will continue to improve.”

Ergon Energy Marketing Spokesperson

"It is with great pleasure that I highly recommend Decoder to anyone needing assistance with marketing and communications.

Decoder worked closely with QAHC to develop a strategic plan for a social marketing campaign that communicated complex health promotion messages. Decoder ensured the campaign fitted within our tight budget and funding body requirements.

Decoder’s creative team produced campaign materials that stood out from the crowd, got noticed and got picked up by consumers. In fact one of the campaign executions, a postcard, was so popular with consumers we had to reprint it almost immediately. Decoder’s attention to detail is outstanding.

I highly recommend you get in touch with Nick Pritchard or one of the other friendly staff at Decoder to discuss your marketing and communications needs."

Paul Martin, General Manager
QLD Association of Healthy Communities

"CNI was in need of a brand expression that articulated what it is we do to an audience that knew very little about us. As the State's representative on the first road infrastructure project involving a PPP (Public, Private Partnership), the development of a brand expression was always going to be a complex job. Decoder took us back to basics, unearthing who we were in our own minds before proceeding to creatively and strategically express this externally, to all our stakeholders. The result was much more than a line on a page or a dynamic web presence, we were even able to translate the visual expression into an entry statement in the CNI foyer, much to the delight of everyone here."

Wendy George,
Director, Communications & Media, CNI