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sales promotion

Decoder is the largest strategic direct mail agency in brisbane

 

Qantas needed to promote their increased capacity to the USA just as the state’s biggest travel expo was about to begin. Problem 1: The Qantas stand at the expo was small, up back and in a corner. Problem 2: No budget for anything but a flyer. Solution? Popcorn. Popcorn machine. Popcorn boxes printed with the USA message. Result? Qantas hijacked the entire expo with the smell of popcorn and turned popcorn carrying expo visitors into walking Qantas billboards. Now that’s sales promotion.

Specialities



case studies

We've put together some case studies for you. It's no substitute for a guided tour through Nick's box of tricks, but it's a start. We've included a bit of everything, but there's a common thread running through the lot – carefully crafted communications that are received and understood. If you like what you see, why not get in touch?