SALES PROMOTION
Qantas needed to promote their increased capacity to the USA just as the state’s biggest travel expo was about to begin. Problem 1: The Qantas stand at the expo was small, up back and in a corner. Problem 2: No budget for anything but a flyer. Solution? Popcorn. Popcorn machine. Popcorn boxes printed with the USA message. Result? Qantas hijacked the entire expo with the smell of popcorn and turned popcorn carrying expo visitors into walking Qantas billboards. Now that’s sales promotion.
TESTIMONIALS
“I never cease to be amazed at how well Decoder understands what we are looking for in a campaign. What starts out as a convoluted series of ideas comes back in a clean, simple and perfectly pitched message – tag lines and graphics telling the whole story. Read More
Specialities
Stimulating moments of connection between people and brands can occur at any time and place. Here’s where we do it best:
Case Studies
We’ve put together some case studies for you. It’s no substitute for a guided tour through Nick’s box of tricks, but it’s a start.
We've included a bit of everything, but there's a common thread running through the lot – carefully crafted communications
that are
received and understood.
If you like what you see, why not get in touch?
