Measurement remains at our core, so being able to show results of this magnitude make us very happy decoderettes. This integrated campaign featuring TV, Press and POS, supported by our social media monitoring metrics, we’ve already smashed the sales targets for conversions to Tariff 33, 4 months before the campaign climax! 30% recall of the campaign amongst pool owners with 35% intending to switch Tariffs is the behavioural change we were looking for.

Ergon Energy Tariff 33 TVC from Decoder Pty Ltd on Vimeo.