Well, Santa came early to Decoder, leaving heavyweight copywriter, Daz Masters, stuffed in our chimney, manhole thingy. Arriving at Decoder at the start of December, Daz isn’t a completely new face, having worked with a few of us previously at Mojo, Clemenger and Patts Y&R. Daz is a highly experienced and awarded creative with around 15 years experience who lists as one of his major achievements the certified ability to tread water for 10 seconds and swim 25 metres freestyle at the age of six. His Mum is still very proud of him.