brand articulation

We have a saying – “a logo is not a brand”. And when we create or revitalise a brand we take you with us every step of the way. From the first brand workshop insights to the tabling of creative directions and launch concepts, we get all the key stakeholders together and we don’t proceed until everyone is in agreement.

That’s how we took Queensland Craft Council to Artisan, and the Red Hill Paddington Community Centre to Communify. And why our brand expression for CNI (City North Infrastructure) articulated the true meaning of a ‘positioning statement’.

Brand is a big picture we relish immersing ourselves in.