BRAND ARTICULATION
We have a saying – “a logo is not a brand”. And when we create or revitalise a brand we take you with us every step of the way. From the first brand workshop insights to the tabling of creative directions and launch concepts, we get all the key stakeholders together and we don’t proceed until everyone is in agreement.
That’s how we took Queensland Craft Council to Artisan, and the Red Hill Paddington Community Centre to Communify. And why our brand expression for CNI (City North Infrastructure) articulated the true meaning of a ‘positioning statement’.
Brand is a big picture we relish immersing ourselves in.
TESTIMONIALS
"CNI was in need of a brand expression that articulated what it is we do to an audience that knew very little about us. As the State's representative on the first road infrastructure project involving a PPP (Public, Private Partnership), the development of a brand expression was always going to be a complex job. Decoder took us back to basics, unearthing who we were in our own minds before proceeding to creatively and strategically express this externally, to all our stakeholders. The result was much more than a line on a page or a dynamic web presence, we were even able to translate the visual expression into an entry statement in the CNI foyer, much to the delight of everyone here." Read More
Specialities
Stimulating moments of connection between people and brands can occur at any time and place. Here’s where we do it best:
Case Studies
We’ve put together some case studies for you. It’s no substitute for a guided tour through Nick’s box of tricks, but it’s a start.
We've included a bit of everything, but there's a common thread running through the lot – carefully crafted communications
that are
received and understood.
If you like what you see, why not get in touch?
