B2C DIRECT MAIL
Will anything ever replace the power of a well-written letter to hold a conversation between a Business and the Customer? This is the basis of our belief at Decoder, that B2C is an opportunity for relevant dialogue in a respectful tone and manner.
It can generate a cost effective result as a letter, a postcard, or almost any way you can think of thanks to Australia Post innovations like Impact Mail. auspost.com.au
It’s a personal message in an impersonal world, which could be why consumers still rate mail above email. Read the research at www.openuptomail.com.au
TESTIMONIALS
THE WIRE is an informative mini-mag accompaniment to electricity bills. “We have had some great feedback on the first issue of THE WIRE. We are also tracking well with awareness and readership. Both awareness and readership have now exceeded our targets of 60% and 25% respectively. We anticipate that these figures will continue to improve.” Read More
Specialities
Stimulating moments of connection between people and brands can occur at any time and place. Here’s where we do it best:
Case Studies
We’ve put together some case studies for you. It’s no substitute for a guided tour through Nick’s box of tricks, but it’s a start.
We've included a bit of everything, but there's a common thread running through the lot – carefully crafted communications
that are
received and understood.
If you like what you see, why not get in touch?
