B2C direct mail
Will anything ever replace the power of a well-written letter to hold a conversation between a Business and the Customer? This is the basis of our belief at decoder, that B2C is an opportunity for relevant dialogue in a respectful tone and manner. It can generate a cost effective result as a letter, a postcard, or almost any way you can think of thanks to Australia Post innovations like Impact Mail. auspost.com.au
It’s a personal message in an impersonal world, which could be why consumers still rate mail above email. Read the research at www.openuptomail.com.au
B2C case studies
We've put together some case studies for you. It's no substitute for a guided tour through Nick's box of tricks, but it's a start. We've included a bit of everything, but there's a common thread running through the lot – carefully crafted communications that are received and understood. If you like what you see, why not get in touch?
